In the last several years, everyone has observed that the relatively stable market has developed in three distinct directions. First, there will be a strong trend towards apps portal centralization. Second, there are an elevated number of players connected with open source technology. Third, platforms are moving towards a higher-level of integration. Platforms with portal integration give attention to mobile content management and application sale by integrating a portal. Google grants such integration having its Android Market. Alternatively, Google does not manufacture the cell phones where its OS runs. Nevertheless, these people have a strong relationship having a manufacturer on which the working platform runs for now. - Android apps on windows phone
In order to get approval on applications before finally reaching to consumers from developer, an application portal has to be created. These portals are believed necessary foundations within the mobile application distribution process since it plays role of intermediary between developers and consumers. Some mobile database integration experts predicted the number of portals would keep on increasing, whereas others estimated the portal market would consolidate in moment. At the moment, both trends can be found. Some platforms utilize a centralized single point of sale strategy while other utilize a decentralized multiple points of sale strategy.
Nokia, Linux, Microsoft, and LiMo use a decentralized portal approach where developers can freely upload their applications on any third- party portal, while there is no centralized policy. Within this portal system, all portal providers are designed for freely competing so that you can gain customers and applications. The down-side for your consumer is the great variety of portals doesn't give a comprehensive oversight of existing applications Centralized portal. In centralized portal system, one portal is proposed as the main portal which most applications are published, giving competitive advantage over others. This method supplies the main portal provider an affordable edge on others.
Apple and Google propose single point of sale with all the AppStore as well as the Android; however, these two platforms have two different approaches. Apple pushes for any unique and exclusive portal having a strict application review process. Google, alternatively, does not restrict the publication of applications to the portal and doesn't want to review applications prior to publication. Before the introduction of Apple's AppStore and Google's Android Market, platforms was lacking a main portal. Using the introduction of its AppStore, Apple understood that mobile content management market shouldn't be underestimated because it has possible ways to represent an important revenue stream. - Android apps on windows phone